In the autumn of 2008, Dior launches Dior Homme Sport, presented as a fresh and explosive fragrance devoted to younger population. Dior Homme Sport fragrance enhances the free spirit of a young man and is announced as an explosive citrus fragrance with a woody base and ginger accord, which follows the tradition of Dior Homme aromas. Presented as a fresh scent of luxury, it comes in the same bottle as its predecessor.
The face of the campaign is actor Jude Law. It is available as 50ml and 100ml EDT.